1️⃣ Purpose & Voice

Each post must inform, inspire, or empower UAE-based readers. Tone: helpful, factual, opportunity-driven — never hype.

2️⃣ Recommended Structure

• Intro (H2): Short hook explaining why the topic matters today.
• Jump links for longer posts (optional).
• Body sections (H3) — 2–5 logical themes or subtopics.
• Insights / Why it matters line per section.
• CTA blocks between sections or at the end.
• Closing summary connecting to UAEThrive’s wider mission.

3️⃣ Insight Layer

Example: This shift signals a growth opportunity for SMEs seeking cross-emirate expansion.

4️⃣ Internal Linking

• Include 2–4 links from the Internal Link Library.
• Anchor text should describe benefit, not title (e.g. “Dubai expansion insights” instead of “read more”).

5️⃣ CTAs & Lead Magnets

7️⃣ Internal Link Library

Using This Blueprint

This page outlines UAEThrive’s editorial and structural standards. For content creation prompts and workflows, refer to the Editor Prompt Library.

6️⃣ Schema (Speakable + Article)

Add NewsArticle or BlogPosting schema per post type.