Struggling to rank in local searches? Google Business Profile Local SEO strategies can help you attract nearby customers, boost engagement, and stand out in search results. When optimised correctly, your profile becomes a powerful tool to drive clicks, calls, and visits to your business location!

Here are five proven strategies to improve your Google Business Profile Local SEO, increase visibility, and grow your local customer base.

1. Claim and Verify for Google Business Profile Local SEO

If you haven’t already, claim and verify your Google Business Profile. Verification assures Google and your customers that you’re a legitimate business.

• Steps: Login to Google My Business, search for your business, and complete the verification process via phone, email, or postal mail.
• How it boosts local SEO: Verified profiles rank higher in local search results, building trust with Google and local customers.

2. Optimise Google Business Profile Information for Local SEO

Optimising every part of your profile is crucial for effective Google Business Profile Local SEO. Ensure your information is current, accurate, and detailed.

• Business Name: Use your exact brand name without adding extra keywords.
• Address: Match your physical location with the one listed on your website and directories.
• Phone Number: Provide a direct, working contact number.
• Category: Choose the most accurate category for your business.

Pro Tip: Include local keywords in your business description to improve search relevance and Google Business Profile Local SEO.

3. Add Photos and Videos to Improve Local SEO

High-quality images dramatically impact how users engage with your profile. Profiles with compelling visuals tend to rank better in local searches, enhancing overall Google Business Profile Local SEO.

• Upload a high-resolution logo and cover photo.
• Post interior and exterior photos of your business to help customers identify your location.
• Add videos showcasing your products, services, or behind-the-scenes operations (30 seconds max).

Make sure to use descriptive filenames and geo-tags on your photos to provide an additional SEO boost.

4. Collect and Respond to Customer Reviews

Customer reviews are one of the biggest ranking factors for Google Business Profile Local SEO. Positive reviews show trustworthiness, while active responses to feedback increase engagement.

• How to get reviews: Politely request reviews from happy customers through email, receipts, or after-sale follow-ups.
• Engage actively: Thank reviewers for their time and respond professionally to any negative feedback.
• SEO benefit: Reviews signal to Google that your business is active and trustworthy, encouraging higher rankings.

5. Post Weekly Updates for Better Local SEO

Regular updates signal to Google that your profile is active, which boosts your Google Business Profile Local SEO. Use the “Posts” feature to engage your audience.

• Promote seasonal offers, sales, or new products.
• Inform customers about upcoming local events or changes to your business hours.
• Share tips or industry-specific advice relevant to your audience.

Each post should have a call-to-action (e.g., “Shop Now,” “Learn More,” “Call Today”) to encourage interaction.

Why Google Business Profile Local SEO Matters

Nearly half of all Google searches have local intent, meaning users want solutions nearby. By optimising your Google Business Profile Local SEO, you improve your chances of being found when potential customers need your services.

Businesses with optimised profiles see more clicks, calls, and visits—all while staying ahead of local competitors. Start applying these tips today to supercharge your local SEO efforts!